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Eva Longaria Launches New Scent

EVAmour proves that there's life after Desperate Housewives.

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By: TOM BRANNA

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Eva Longoria may be closing the book on “Desperate Housewives,” but she’s has a new role as fragrance executive. Longoria’s second fragrance, EVAmour by Eva Longoria, is the sultry counterpart to her lighter, fresher namesake debut scent, which, in 2009, was licensee Falic Fashion Group’s entrance into the celebrity fragrance arena. Perfumer Annie Buzantian at Firmenich composed the floral, fruity musk. The fragrance will retail for $45 for a 1.7 oz. eau de parfum. To promote the...

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